Organizing, Managing International & National Exhibitions

5/8

Course Objectives

• Provide participants with the basis and scientific and applied principals of exhibitions organization and participation in it

• GATT convention and its prominent role in expos organizations

• Regulating rules of international expos participation

Course Modules

Module 1: Definition of Exhibitions in International Markets

• Expos as a communication and promotion effective tool

• International organizations for expos

• Types of expos and its classification

  • Target

  • Type

  • Objective

  • International or national

• Functions of expos and the international and national markets

• Goals of the economic expos

  • Expos and the national economy and exports development

  • Expos and the international economical blocks

  • Expos and the free trade convention (General Agreement on Tariffs and Trade) GATT

Module 2: Exhibitions Management

• Modern methods for expos marketing

• Study of the exhibitions agendas locally and internationally

• Study of the market needs

• Organizational chart to manage market

• Preparation of the presentation budget

• Exhibitors services for the exhibition participants

• Admin affairs at the exhibition

• Technical affairs for the exhibition and designing of divisions.

• Advertising campaigns of the exhibition and methods of promotions

• Layout the exhibition land

Module 3: Participation in Internal and External Exhibitions

• Importance of the external exhibitions

• Planning of the external exhibitions

• Study of the global markets and choosing of exhibits articles

• How to chose the convenient space of the exhibition division

 Module 4: Delivery Procedures of Exhibits Articles from Country of Manufacturing to Country of Exhibition

• Exhibits cargo, packing and wrapping

• Exhibits insurance

• Rules regulating participation in the international expos

• Importance of required documents internationally while participating in international exhibitions

• Recognize custom and export monetary rules of exhibitions

• Practical and applied cases